L'approche internet pour la promotion d'un produit touristique le cas des Sentiers de l'Estrie inc.

Abstract

Les Sentiers de l'Estrie inc." is a non-profit organization implied in the promotion of hiking in nature. More precisely, it manages and maintains a network of 150 km of trails going from Kingsbury to the frontier of Vermont. For an organism like"Les Sentiers de l'Estrie inc.", it is essential to acquaint people to the different appeals of this hiking trail according to various touristic promotion strategies. Accordingly, is a multimedia application, such as a multimedia touristic guide on the Web, an appropriate promotional tool to reach the customer target? This research attempts to verify the following hypotheses: The distribution on Internet of information on a specific touristic product (hiking in nature) is a profitable adventure because it allows an increase in the number of members and participants to activities, and stimulates sales of the different products. The distribution on Internet of information on a specific touristic product (hiking in nature) permits to reach the customer-target. The tool Internet adapts itself perfectly to a geographic approach for the integration of multimedia to a geographic information system (GIS). (Résumé abrégé par UMI.)